The transformation from mechanics to businessmen is long overdue. Workshops that focus solely on repairing vehicles without paying attention to proper business management may survive for a while. But their future will not be bright unless they start managing their business successfully, trying to get the best out of their employees and making the most of every hour worked. It should be remembered that the repair sector is very competitive, with a large number of businesses and increasingly well-equipped facilities.
Knowing the number of customers or turnover data is crucial to managing the business well and achieving good results. It is also important to have a trained team, adequate facilities and equipment, specialised software, a strategy and best practices. These are the keys to the workshop of the 21st century.
The following questions should be answered on a regular basis:
How many customers have visited you?
Only when you know the answer will you be able to draw conclusions, because to improve workshop management you need to know how many customers you have and how profitable they are. As for how to account for them, the answer is simple: rely on workshop management software.
How much have you invoiced?
It is necessary to have a clear picture of last year’s turnover: quantity, circumstances, number of transactions made and average turnover. The idea is to use this data to identify the strengths and weaknesses of the workshop in order to develop the strengths and optimise the weaknesses. It will also help you to implement an effective marketing and organisational strategy for your business.
Do you know your stock?
Practical and efficient stock management is essential. Having a clear idea of the evolution of the stock helps to prepare the work for the coming months and to avoid costs.
Are you on the Internet?
When a potential customer wants to have their car repaired, the first place they look is the internet. That’s why it’s very useful to have a website, to be present and active on social media, to have up-to-date information on Google My Business and to be listed in workshop directories.
Do you respond when contacted?
It is essential to be clear about the communication channels your workshop has made available to your customers. This is the only way to decide which channels you are on and which you are not, because you can never be on a channel and leave it unattended. If you offer contact on WhatsApp, but fail to respond, you have lost a customer.
As for other channels, such as social media, they will only work if they are up to date and you post regularly and monitor how your followers react and act accordingly.
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