One in four used car buyers thinks the official workshop is 30% more expensive

Three out of four used car buyers do not purchase maintenance services for their vehicle, and 25% believe the official workshop is 30% more expensive than a multibrand workshop, according to a study.

How important is maintenance when buying a used vehicle (UV) at a dealership? What type of workshop maintains the vehicle? Do buyers purchase an extended warranty? The study “Habits in Buying Used Vehicles and Young Used Vehicles in 2024”, conducted by coches.net and Faconauto, provides answers to some of these questions about the trends in the second-hand vehicle market and user preferences throughout the year.

According to the study, three out of four used vehicle buyers do not contract a maintenance service for their vehicle, which represents six points less than in 2023: from 81% in 2023 to 75% this year. Among those who do contract maintenance, the majority go to an official dealership: 61% choose this option, compared with 29% who opt for a multi-brand workshop (three points less than last year), while 10% go to a repair franchise, which is the fastest-growing option (up 7%).

The main reason for choosing the dealership? Warranty remains the primary factor driving this decision.

Product knowledge, at 26%, is the second reason for choosing the official workshop, followed by trust (22%), price (12%), and proximity to home (9%).

And what about the multi-brand workshop? What motivates the 29% of used vehicle buyers who choose it? Trust is by far the leading reason. More than half (51%) of used vehicle buyers opt for a multi-brand workshop for this reason, followed by warranty (16%), product knowledge (14%), price (12%), and proximity to home (7%).

Furthermore, once the maintenance contract ends—usually one or two years after purchasing the used vehicle—drivers predominantly choose to continue with the official dealership for maintenance (57%), even though this option has declined compared to 2023, dropping five points. Almost one in three buyers (32%) will go to a multi-brand workshop, compared with 31% who planned to do so in 2023. Multi-brand repair franchises are the fastest-growing option: 11% will use them, up seven points from 2023.

Finally, one in four respondents (25%) believes that official dealerships charge 30% more than independent workshops, although this is five points less than a year ago (24% this year versus 29% last year). Another 21% think they charge 20% more, while 8% consider the official dealership prices to be 10% higher. Those who perceive the increase to be above these figures amount to 9%, believing dealerships are 50% more expensive than independents, and 10% even think it is over 50% higher. On the other hand, 7% see no notable differences, and 21% have no opinion on the matter.

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