Users have long relied on their mobile phones not only to find out how to get to a business or its opening hours, but also to search for nearby services. This applies to restaurants, supermarkets, shops of all kinds and, of course, repair workshops. Not surprisingly, Google claims that since 2011, searches containing the words “near me” have increased 3400% and, of these, 80% come from mobile devices.
Attracting potential customers should be a constant goal for any workshop. And improving your search and visibility through local SEO is a must today, as motorists want immediate answers when they search, which has contributed to the momentum of “near me” searches. In fact, businesses based on these metrics can grow 50% faster than general mobile search.
How can the workshop improve its local SEO?
There are a number of actions that can be taken to improve local search engine positioning. These are as follows:
- Correctly display the business name, address and phone number: this seems obvious, but today there are many businesses that do not display their main details correctly, to which an updated workshop website must be added. If there are more than two locations, it is ideal to have a separate page for each location, but if this is not possible, all addresses should appear at least once somewhere on the website.
- Check your Google My Business listing and keep it up to date: this Google platform is as easy to manage as it is a double-edged sword if it is not kept up to date with, for example, your opening and closing hours, as well as whether or not you are open on public holidays. Any change will be updated in Google Search and Google Maps within minutes, and you can add photos, images, services or even promotions.
- Positive reviews: positive reviews are very important, as they have an impact on local map ratings. If a customer was satisfied with your services, you can ask for a positive review to help other future customers choose our option.
- Website speed: a slow website is synonymous with user abandonment. This theory is so true that more than half of people abandon the page if it takes more than three seconds to load and Google estimates that 12% of conversions are lost for every second of delay. To fix this, you should test on Google’s “Test My Site” page or with Google Page Speed Insights to make sure that the speed is adequate.
Although the location is nowadays a criterion that users take into account, at REMSA we always recommend a reliable location that offers all the guarantees of a repair workshop.
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