For example, workshops can use ‘reels’, short video releases of up to 90 seconds, which are often very well received by the public. However, it can be difficult to know which topics to choose for content creation. To make it easier, Repuestos Miguel proposes 16 examples to get you started on Instagram and then understand which ones your audience responds to best and which are the right ones to achieve your goals:
- Tyres are always of interest: record a ‘reel’ explaining what a user should look for to check the condition of their tyres, indicating in which case the wheel should be replaced.
- How to interpret tyre labels: letters, numbers and symbols can be an indecipherable hieroglyph for a user. Use different videos to explain what they mean.
- Introduce each member of the team: a simple way to humanise your company and to showcase each staff member’s speciality or strength as a professional.
- Before and after a service: it is more memorable when it is aesthetic or something that can be seen or heard: a bodywork or engine repair, the installation of a digital device, the replacement of an exhaust pipe…
- Maintenance is a safe bet: it teaches you how to check whether wiper blades need to be replaced, for example.
- A surprising or unusual case of a service: either because of a breakdown or an unfortunate state of some element, or because it is rare. With the customer’s permission and without the vehicle’s number plate being visible, you can record a short video explaining the case.
- How to check if the gearbox is worn: This is also a good way to explain the importance of preventive maintenance.
- How to detect tyre imbalance: remember to point out the consequences of not correcting it as soon as possible.
- Showing how dirty an air filter is: seeing how much dirt it can hold and comparing it to a new filter is a way of demonstrating the health and safety implications.
- Show off your workshop: showing off a new tool or machine is a good way to show that you are not stagnant or out of date.
- Offer tips on efficient driving: of interest to all drivers, regardless of the fuel or energy used in their vehicle.
- Demonstrate your environmental responsibility and compliance with current legislation.
- Demonstrate the continuous training of your staff: this will help you gain prestige and improve your company’s image.
- Disseminate and share knowledge: explaining new regulations builds trust in your business.
- Offer tips on how to use the vehicle to extend its life: these are always useful and explain the importance of regular maintenance.
- Invite participation: show a fault or a broken part, ask a question and follow up on the answers.
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