Searching for products and services online has long become a reality in every consumer’s daily life. Walking down the street and looking for nearby restaurants to eat in or shops to buy in is the most normal thing in the world. So too is searching for the nearest workshop when you have an unexpected breakdown that is likely to leave you stranded – or has left you stranded – many miles away from the trusted repair shop near your home. Hence the importance of geolocation as a tool to attract customers, which should be part of the marketing plan of any repair centre that wants to gain a foothold among so much competition.
Basically, it is about attracting and increasing the customer base, taking advantage of the use of smartphones, social media and web search services, in the vast majority of cases through Google. This is the main reason why any business, but especially the workshop, should work and improve its local presence on these types of platforms.
The priority is to appear on Google. Having a workshop profile on Google My Business is free and in this simple way you can appear on Google Maps, which means the possibility of attracting new customers who do not yet have you as their trusted workshop.
In this profile, it is essential to have an updated profile with the exact location, contact telephone number, recent photos, opening and closing hours, or even publish special promotions. There is also the option of publishing customer reviews, with an average score of between 1 and 5, the latter being the highest, an excellent way of publicising the professionalism of the workshop.
There are, however, other tools that also use geolocation and serve to promote the workshop’s services. The social media site Facebook allows you to create company pages that also offer the most relevant information of the workshop and to implement strategies to meet the new consumer habits on the Internet, which have much to do with the so-called geolocation. This is defined as the position of a person using a smartphone or tablet, which can be determined with a high degree of accuracy. Not one hundred percent accurate, but very close.
That said, it is one of the most important digital marketing techniques of the 21st century, as it is based on personalising the digital content a person receives based on their location. Wouldn’t it be smart to advertise the services of a body repair shop after a hailstorm that may have damaged the car’s bodywork? REMSA recommends using this type of platform to attract potential customers and promote the workshop.
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