Nowadays, if we think in terms of optimising marketing to increase business for repair workshops, we must prioritise the goal of being highly accessible on mobile phones.
Some studies claim that we spend around 70% of our time on smartphones, especially on social media. With this data, it is clear that we use our mobile phones even while watching television. So it is important for our business to have a good website, but it is even more important that we use the potential of the mobile phone to provide a good service and showcase all the good work of our workshop. This is why we address this topic in our REMSA blog.
Reasons and keys to developing a good mobile phone marketing strategy
A: Most customers will not return to a website that is not mobile optimised
61% of users will not return to a website if it does not have sufficiently usable on a smartphone. And 40% will visit your competitor’s websites. Since 2015, according to Google, mobile searches have surpassed web searches, and since then this behaviour has logically increased.
B: Mobile search engine users search for Contact
According to Nectafy analysts 88% of customers searching for a local business on a mobile phone want to call or visit the establishment within 24 hours. So everything that has to do with a good positioning of the CONTACT section is paramount for the workshop.
C: Mobile searches are going to local businesses
The Google Mobile Moments study shows that 40% of these smartphone searches are local in nature. When we search for a business and the term “Near me” pops up, we pay a lot of attention to the geolocated suggestion. Therefore, presenting updated information on schedules, services, etc. will be a big point in our favour, the user will perceive a business with foundation.
To deepen this point, here are some more interesting data
- In recent years, there has been a growth of more than 150% in mobile searches for “___ near me now”.
- Over 900% growth in mobile searches for “___ near me today/tonight”.
- Over 200% growth in mobile searches for “Open” + “now” + “near me” (e.g., “workshops near me open now”
Local businesses are realising that mobile search engines are what users are using and therefore the sites that will increase profits. This statement reinforces that it is time to adopt a mobile-first marketing strategy for your business to stay ahead of the competition and maximise profits.
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