A good service in the workshop depends on multiple factors. From having the right tools and machinery to, of course, having the knowledge and skills to carry out repairs. However, day-to-day workshop management increasingly requires additional elements, including communication—both internal and external. That’s why the company Infopro Digital Automotive proposes five ideas to improve workshop management in daily operations. They are as follows:
1. Know the number of customers
Knowing how many people come to your workshop each year is essential to start a new cycle. Having a list of them allows you not only to see which services were most popular, but also how many new customers you had compared to the previous year. You can identify which customers haven’t visited in a long time and consider actions to win them back by reminding them of your services, such as a general promotion with a proposed maintenance package or sending them a personalized message with a discount coupon.
2. Know your billing data
Billing data is fundamental when launching an effective marketing and organizational strategy for your workshop. How much was billed and how it was done, the number of transactions, the average billing, etc.—these are all data points that help identify the workshop’s strengths so you can communicate them. But they also help you understand which areas need improvement.
3. Manage the warehouse
Although the level of service provided by parts suppliers means workshops now carry fewer items in stock, managing them practically and efficiently is essential. Having a clear picture of your inventory trends is one of the key pieces of data that helps you prepare work for the coming months and avoid unnecessary expenses.
4. Have an online presence
Think about yourself—what do you do to find a service you need? You grab your phone and search. It’s no different for workshops. While proximity and word-of-mouth are still valuable, being online is the most efficient way to increase the visibility of your workshop’s services. This means having your own up-to-date website, active social media, or appearing in directories. But at the very least, you should have a presence on Google My Business.
5. Take care of your communication channels
Communication with your current and potential customers is a fundamental part of your workshop, and good or bad management of this aspect can make all the difference. Analyze what your communication channels are with customers and leads. Social media, email, WhatsApp… all these channels are powerful and worth having, but before choosing one—or all—you need to think about their maintenance, just like you would with a vehicle.
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