{"id":7797,"date":"2025-06-10T11:32:58","date_gmt":"2025-06-10T09:32:58","guid":{"rendered":"https:\/\/www.fmgbrakes.com\/remsa\/?p=7797"},"modified":"2025-06-10T11:32:58","modified_gmt":"2025-06-10T09:32:58","slug":"instagram-reels-to-build-loyalty-and-attract-new-customers-to-the-workshop","status":"publish","type":"post","link":"https:\/\/www.fmgbrakes.com\/remsa\/instagram-reels-to-build-loyalty-and-attract-new-customers-to-the-workshop\/","title":{"rendered":"Instagram \u2018Reels\u2019 to build loyalty and attract new customers to the workshop"},"content":{"rendered":"

For example, workshops can use \u2018reels\u2019, short video releases of up to 90 seconds<\/strong>, which are often very well received by the public. However, it can be difficult to know which topics to choose for content creation. To make it easier, Repuestos Miguel<\/em> proposes 16 examples<\/strong> to get you started on Instagram and then understand which ones your audience responds to best and which are the right ones to achieve your goals:<\/p>\n

    \n
  1. Tyres are always of interest: record a \u2018reel\u2019 explaining what a user should look for to check the condition of their tyres<\/strong>, indicating in which case the wheel should be replaced.<\/li>\n
  2. How to interpret tyre labels: letters, numbers and symbols can be an indecipherable hieroglyph for a user. Use different videos to explain what they mean.<\/li>\n
  3. Introduce each member of the team: a simple way to humanise your company and to showcase each staff member\u2019s speciality or strength as a professional.<\/li>\n
  4. Before and after a service: it is more memorable when it is aesthetic or something that can be seen or heard: a bodywork or engine repair, the installation of a digital device, the replacement of an exhaust<\/strong> pipe…<\/li>\n
  5. Maintenance is a safe bet: it teaches you how to check whether wiper blades need to be replaced, for example.<\/li>\n
  6. A surprising or unusual case of a service: either because of a breakdown or an unfortunate state of some element, or because it is rare. With the customer\u2019s permission and without the vehicle’s number plate being visible, you can record a short video explaining the case.<\/li>\n
  7. How to check if the gearbox<\/strong> is worn: This is also a good way to explain the importance of preventive maintenance.<\/li>\n
  8. How to detect tyre imbalance: remember to point out the consequences of not correcting it as soon as possible.<\/li>\n
  9. Showing how dirty an air filter is: seeing how much dirt it can hold and comparing it to a new filter is a way of demonstrating the health and safety implications.<\/li>\n
  10. Show off your workshop: showing off a new tool or machine is a good way to show that you are not stagnant or out of date.<\/li>\n
  11. Offer tips on efficient driving: of interest to all drivers, regardless of the fuel or energy used in their vehicle.<\/li>\n
  12. Demonstrate your environmental responsibility<\/strong> and compliance with current legislation.<\/li>\n
  13. Demonstrate the continuous training of your staff: this will help you gain prestige and improve your company\u2019s image.<\/li>\n
  14. Disseminate and share knowledge: explaining new regulations builds trust in your business.<\/li>\n
  15. Offer tips on how to use the vehicle to extend its life: these are always useful and explain the importance of regular maintenance.<\/li>\n
  16. Invite participation: show a fault or a broken part, ask a question and follow up on the answers.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Instagram \u2018reels\u2019, videos of up to 90 seconds, can be used by garages to attract and retain customers by showcasing equipment, tools, training, driving tips or maintenance.<\/p>\n","protected":false},"author":5,"featured_media":7801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"tags":[],"yoast_head":"Instagram \u2018Reels\u2019 to build loyalty and attract new customers to the workshop - Remsa<\/title>\n<meta name=\"description\" content=\"Recording Instagram \u2018reels\u2019 can be used by repair workshops to build loyalty and attract new customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fmgbrakes.com\/remsa\/instagram-reels-to-build-loyalty-and-attract-new-customers-to-the-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram \u2018Reels\u2019 to build loyalty and attract new customers to the workshop - 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