{"id":7677,"date":"2024-06-11T09:43:29","date_gmt":"2024-06-11T07:43:29","guid":{"rendered":"https:\/\/www.fmgbrakes.com\/remsa\/?p=7677"},"modified":"2024-06-11T09:43:29","modified_gmt":"2024-06-11T07:43:29","slug":"main-factors-influencing-a-customers-loyalty-to-your-workshop","status":"publish","type":"post","link":"https:\/\/www.fmgbrakes.com\/remsa\/main-factors-influencing-a-customers-loyalty-to-your-workshop\/","title":{"rendered":"Main factors influencing a customer\u2019s loyalty to your workshop"},"content":{"rendered":"<p>Whether or not a customer considers their visit to a workshop a good service can depend on many factors.\u202f<strong>From a good price, to delivery time<\/strong>, to correct explanations by the professionals and many other circumstances. However, just because a customer leaves satisfied does not mean they will return to the same workshop. There is a lot of competition in the workshop sector, not only because of the number of workshops, but also because of the different types of workshops.<\/p>\n<h2>WHAT DETERMINES A MOTORIST\u2019S LOYALTY TO THE LAST WORKSHOP HE VISITED?<\/h2>\n<p>What are the factors that have the greatest impact on customer loyalty? The most important factor for drivers, according to a <strong>Castrol survey<\/strong>, is the perception that the work carried out is reasonably priced, which is key for 55% of motorists. However, although the inflationary context is having an increasing impact on this, price is not the only important factor. In fact, <strong>only 12% of respondents would stick with a workshop because it was the cheapest available<\/strong>.<\/p>\n<p>After price, communication is the second most important factor in customer loyalty. For example, <strong>46%<\/strong> of drivers say they are more likely to <strong>continue using a workshop that clearly explains the work<\/strong> to be done and asks for approval before doing it. This is followed by the training of the professionals, with the skills and approach of the workshop staff being the third loyalty differentiator for 38% of respondents. In fourth place is location, which is fundamental for three out of ten motorists who consider it convenient to be close to home or work). Finally, more than a third (38%) would return to the same workshop if they thought the staff were \u2018friendly\u2019 in their dealings with customers.<\/p>\n<p>Surprisingly, however, <strong>a service such as a courtesy car is of little importance when it comes to workshop loyalty<\/strong>. Only 23% would return to the same workshop because of the courtesy car offered, with location being more important, as seen above. In this respect, six out of ten motorists are prepared to travel up to 16 kilometres from home to use a workshop that meets the criteria they consider most important, a further 21% would travel up to 24 kilometres and only 11% would consider travelling up to 32 kilometres.<\/p>\n<p>Communication, good price, proximity, good treatment and training are the main factors that are valued when it comes to loyalty to a workshop. Values that we believe every reputable workshop should have.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good price, good communication and perfectly qualified and trained professionals are some of the factors that make motorists loyal to a workshop. <\/p>\n","protected":false},"author":5,"featured_media":7678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"tags":[],"yoast_head":"<title>Which factors influence a customer\u2019s loyalty to your workshop?<\/title>\n<meta name=\"description\" content=\"Price, communication and training are the three main drivers of workshop loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fmgbrakes.com\/remsa\/main-factors-influencing-a-customers-loyalty-to-your-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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